Tuesday, 8 June 2010

"...LOLLIPOP, LOLLIPOP..OOH LOLLIPOP.." whats going on there then?

Am I the only one who has watched the new/current advert for computer makers DELL and seen what appears to be some kind of subtle sub-text going on in the ad, well above and beyond the sale of new computers?
Let me explain what I am trying to say, and the best way to do that is by going through the adverts content itself, not all of it, that'd be too boring, but just the important bits that seem to have the most hidden-meaning laden scenes (at the start really).
Lets start naturally where most people usually start, at the start. The ad begins with a man in faded denim overalls, sailor boy hat and checked shirt who has just finished standing upright, while he effects an erect, happy worker style standing position he breaks into a big smile, while simultaniously breaking joyously into the chorus of a song with lyrics that contain the words "Lollipop, Lollipop -ooh, Lolli-Lolli-Lollipop.."
This first man is then joined by a second who, judging by the position he appeared to come from as he rose, has just come from the rough direction of the feet of man number one. Man number two is also in a state of partial undress, brazenly buttoning up his overalls as he stands, the second man looks kindly at the first,

(PHOTO, A SUSPICIOUSLY TAPERING PRODUCT FROM DELL'S ELITE 'LOLLIPOP SQUAD')

 catches his eye and, with a knowing wink, joyfully joins in to the chorus of "Ooh-Lollipop".
The two men are then joined by a crew of others, who are, like men number's one and two, also dressed up in the same Logger/Bronski Beat look-a-like outfits, although a couple are dressed slightly differently, in the style of the labourer out of Village People. But instead of them all singing a weepy Electro-pop song about running away from home, a traditionally bigoted, embittered and outraged working class father, and a sad mum who snifflingly packs her son a Tupparware box of freshly made fish paste sandwiches for the sad, reflective train ride to London;  instead we get a growing chorus of  "Ooh-Lollipop..." from our crew of  electronic...Loggers?? (I could be wrong but I didnt think that 'Logger chic' had been adopted as the average uniform in silicon valley).
All the while this is happening, the strange phallic machines that our happy, singing crew is manning dutifully, are doing nothing but constantly dropping (excreting?) colourful, tapering semi-solid liquid shapes that one would only usually associate with a dogs morning walk, but our small army of ...Loggers(?) just stand at their work stations and smile knowingly at each other while still singing about "Lollipops".
There is then something going on with lots of colours flying around the heads of the singing workers but this all seems perfectly normal to our 19th century Village People/Barber shop singers who just carry on with their Lollipop song.
 I don't pretend to understand the hidden context to all of the many adverts I see, but I am sure that this advert has one. As I said earlier, there is just something I just can't put my finger on.

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